Sometimes you just have to wonder, “What were they thinking?”
Playskool’s Helmet Heroes is a new version of an old toy: a costume and vehicle set with a sound chip embedded in it. You push the button, you hear the sound, you run around, you make believe. Like a cowboy hat and a stick horse. Pretty simple. Hours of fun.
It’s the commercial that puzzles me.
Puzzle number one: The opening line is “Can you imagine getting arrested in your own home?” while you watch from the point of view of a child pretending to be a cop. So you metaphorically watch yourself being arrested by yourself. That’s a bit strange. Puzzle number two: The entire commercial is clearly addressed to dads, and by extension to all toy-purchasing adults. Why would the image of being arrested in my own home make me want to buy a toy? In what way does that appeal? Playing together is fun. Imagination is great. Couldn’t someone have thought of a better way to say it?
POV is always a tricky business. Perhaps this is an experiment with unreliable narrators, as in “The TellTale Helmet Hero.” Or maybe someone didn’t have enough philosophy and English classes in college. 🙂
Since some experts would assure us that one can NEVER have enough philosophy and English classes, I think that point is probably moot! Why not a reference to film here – “Just when you think it’s safe to go into the family room…” for instance? */:0)
I’m as puzzled as you are. Let’s just say the script writer had a hangover.
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